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Is Your Hotel’s Content Mobile Friendly? 3 Key Areas To Check
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile...
7 Simple Tactics To Boost Social Media Engagement
Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of their lives on social media – posting holiday selfies, catching up with...
6 Ways To Find Out More About Your Guests
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience...
3 Ways To Boost Traffic To Your Hotel Website
With so many other hotels and resorts vying for your guests’ attention, one of the biggest challenges of any property’s online marketing campaign is how to drive a steady stream of...
6 Marketing Mistakes Your Millennial Guests Hate
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it’s essential to get on the right side of...
5 Factors That May Be Costing You Your Organic Traffic
If you keep an eye on your website’s analytic data, you’ll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console...
How To Use Social Analytics To Take Your Facebook Campaigns To The Next Level
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use...
5 Tips For Preparing For Your Hotel’s Professional Photo Shoot
If you want to maximise your hotel’s online bookings, one of the most important elements to get right is your website photography. Industry research has revealed that travel shoppers are up to...
3 Email Marketing Tips To Engage and Excite Your Subscribers
Building a sizeable contact database is the first step of any email marketing campaign and it’s perhaps the task that gets talked about the most. If you actually want to drive results though,...