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6 Ways To Find Out More About Your Guests
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience...
3 Ways To Boost Traffic To Your Hotel Website
With so many other hotels and resorts vying for your guests’ attention, one of the biggest challenges of any property’s online marketing campaign is how to drive a steady stream of...
6 Marketing Mistakes Your Millennial Guests Hate
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it’s essential to get on the right side of...
5 Factors That May Be Costing You Your Organic Traffic
If you keep an eye on your website’s analytic data, you’ll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console...
How To Use Social Analytics To Take Your Facebook Campaigns To The Next Level
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use...
5 Tips For Preparing For Your Hotel’s Professional Photo Shoot
If you want to maximise your hotel’s online bookings, one of the most important elements to get right is your website photography. Industry research has revealed that travel shoppers are up to...
3 Email Marketing Tips To Engage and Excite Your Subscribers
Building a sizeable contact database is the first step of any email marketing campaign and it’s perhaps the task that gets talked about the most. If you actually want to drive results though,...
5 Key Trends That Will Shape Your Social Media Marketing In 2017
Social media is in a constant state of flux, so what’s next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence...
Why Persona Research is Key To Better Content Marketing
Today’s travellers expect to be more than just another name on your hotel’s contact list; they want a personalised marketing experience tailored to their individual needs and...