Blog
DIY Video Content: How To Make Engaging Hotel Videos Without Blowing Your Budget
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing static image and text in terms of emotional connection, video has the unique ability...
How To Use Google Analytics To Supercharge Your Social Media Strategy
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform...
The 3 Burning Questions Your Guests Ask Before Reading Your Content
Do you know how long it takes the average reader to decide whether your hotel’s content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience’s mind in...
5 ‘Must Haves’ Of A Hotel Blog That Converts
Now that almost every brand under the sun has its own blog, businesses have to work harder than ever to ensure their content gets read and even more importantly, that it actually converts. Although...
How To Protect Your Hotel’s Online Reputation
Since around 77% of travel consumers will check the feedback of other travellers before booking a hotel online, reviews have the powerful ability to pull in your guests in big numbers – or...
The Rise Of The Staycation: 5 Ways To Market To Domestic Guests
Whether it’s down to the cost of international travel, safety concerns amidst terrorist threats or changing visa regulations, holidays closer to home are more popular than ever. The rise of...
4 Video Marketing Tips To Maximise Views and Engagement
Are you using videos as part of your hotel’s social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the...
Is Your Hotel’s Content Mobile Friendly? 3 Key Areas To Check
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile...
7 Simple Tactics To Boost Social Media Engagement
Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of their lives on social media – posting holiday selfies, catching up with...