Blog
The 5 Social Media Trends Ruling 2018
Social media is constantly evolving, and it’s crucial that your hotel’s marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the...
Want To Drive More Bookings? Sell Experiences, Not Rooms
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it’s not amenities, room sizes and air conditioning, but the prospect of exciting and...
How To Drive More Bookings With Facebook Website Custom Audiences
Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. It’s a great tool...
5 Simple Tips For Successful Video Marketing
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it’s expected to account for as much...
How To Design A Mobile Experience That Generates Conversions
As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move...
Want To Boost Direct Bookings? Steal A Trick Or Two From The OTAs
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do it? Beside the...
How To Use Blogging To Climb The Search Rankings
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an...
What Is Facebook’s Trip Consideration? And Is It Worth Your Investment?
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands...
How To Get The Most From A Professional Photography Shoot At Your Hotel
In an industry that’s all about creating aspirational experiences, images sell better than words ever can. Investing time and resources to ensure your website features carefully selected, high...