Blog
How To Design Your Email Campaigns To Retain More Guests
You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is...
The Recent Google Updates You Need To Know About
No matter how much the rest of the digital marketing landscape evolves, Google’s domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all...
How To Boost Site Speed For A Better Booking Rate
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google...
What Is High Quality Content?
Every marketer out there has heard about the importance of publishing “quality” content by now. But the definition of quality is open to definition and varies wildly by brand and...
3 Tips For Irresistible Calls To Action
No matter what stage of the holiday planning journey they’re at, when guests land on your hotel’s website, you want them to complete an action. Sign up for your property’s email...
Is Your Hotel’s Website Optimised For Voice Search?
Whether you prefer Siri, Cortana, Alexa or Google Voice Search, there’s no denying that speech recognition technology has taken off. It’s no surprise the trend has gained momentum: voice...
How To Use Social Media As An Online Reputation Management Tool
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to...
How The TripAdvisor Algorithm Works and How To Boost Your Ranking
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a massive 95% of guests browse the...
How To Use SEO Data To Boost Your Hotel’s Content Campaigns
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to...