Facebook Business Page Design
It's hard to believe that just a few years ago, Facebook was a closed network for college kids. Now, the social media network boasts a staggering 1 billion active users worldwide and is undisputedly the most important social media tool at your hotel's disposal.
Interesting Social Media Statistics
- There is currently in excess of 1 billion users
- There is 11.6 million active users in Australia
- More than 50% of active users login every day
- The average user has 130 friends
- Every 20 minutes more than 1 million links are shared
- Every 20 minutes more than 1.8 million status updates are made
- More than 70 languages are available on Facebook
- More than 75% of active Facebook users are outside the United States
As more and more hotels develop their social networking profile it is important that yours includes certain vital call to actions to drive online bookings. We want to help you design a custom Facebook page for your hotel to help you engage with a wider internet community, manage your online reputation and generate more guest bookings.
With the recent addition of Graph Search it's even more important now to have a Facebook page and be activly promoting it to your guests. For more information on Facebook Graph Search and its impact on your hotel read;
- Facebook Introduces Graph Search
- 5 Tips Your Hotel Needs for Getting the Most Out of Facebook Graph Search
Facebook Integration Suggestions
Here's a list of possible inclusions in your custom Facebook page.
Your content should provide enough information to drive fans to make a booking on your online reservations facility. We recommend including a short description of your property to summarise your best features and facilities, as well as a few carefully selected photos and videos.
We recommend including a functionality to allow you to accept online reservations. eTourism can design a search form to be included in the custom design page. This search form will post data to your online reservations system with the results loading in a new window.
We can include an online enquiry form if you feel your guests prefer contacting you by email. You will receive the enquiry as an email to your Hotel.
A great way to build loyalty is to offer your Facebook fans an exclusive discount. You may choose to include a coupon or voucher offer.
It's possible to design and implement more than one Facebook page for your business, so you might choose to have one page for your hotel and another page for your on-site restaurant. The choice is yours!
Contact eTourism today to discuss how we can help you build your Facebook page and implement marketing strategies so your hotel doesn't miss out on the Facebook Graph Search opportunities.