Why Optimising for AI Matters More Than Ever AI tools are quickly becoming the new way travellers discover...
How to Optimise Your Hotel or Resort Website for AI Tools Like ChatGPT and Google SGE
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Content Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
5 Ways To Use Guest Reviews In Your Hotel’s Content
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost...
3 Content Marketing Hacks That Will Cost You Time and Money
If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known...
How To Get Your Hotel’s Blog Content Seen By More Travellers
What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making...
3 Content Marketing Hacks To Cut Your Budget Without Losing Quality
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of...
4 Powerful Blog Ideas To Drive More Bookings
Publishing new content to your hotel’s website on a regular basis is one of the best ways to rank highly in the...
What Is High Quality Content?
Every marketer out there has heard about the importance of publishing “quality” content by now. But the...
How To Use Blogging To Climb The Search Rankings
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent...
5 Quick And Simple Tips For Driving More Blog Traffic
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect...