Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users. Research presented by a focus group at the Mobile Insider Summit revealed that while smartphones were responsible for most mobile traffic during the...
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind. The PhoCusWright report found that while the overwhelming majority of consumers questioned used social...
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property’s performance and reputation on TripAdvisor, allowing...
If you want to reach mobile consumers who’ll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go?Actually you need both, but consider the experiences of travel metasearch site Kayak.Kayak has attracted...
There’s no question that mobile devices have become a staple in everyday living around the world. With the number of Smartphones and other mobile devices being used on the rise, there comes a corresponding growth in mobile Internet browsing.In 2009 mobile...
Travel and shopping are probably two of the most social activities we do with friends and loved ones. The hyper-interactive travel consumer is a new breed of engaged and informed traveler. They talk about travel before they travel, while they travel, and after they...
Android users who download the latest version of Google Maps from Android Market will now be able to locate themselves inside airports, malls and big department stores that partner with Google and share their floor plans. Google Maps will offer the familiar blue dot...
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain competitive online...
That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understanding...