Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement. In a...
Writing recently in Google’s AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platform for...
The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones. My Destination has illustrated this transformation with a new, easy...
Pinterest is the latest social media network taking the world by storm, and if you haven’t checked it out yet, well, you should. The new social network site lets users collect and share pictures by ‘pinning’ them on digital pinboards. Much like...
Google have recently revealed “Project Glass,” augmented reality glasses which will allow wearers to access the web on a screen no bigger than a postage stamp attached to a pair of specs. The futuristic eyewear design utilises voice controlled...
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as Groupon and Living Social when it comes to driving room bookings. Just 27% of the properties that responded to the TravelClick survey saw flash sales...
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert. The findings follow on from a report from the search...
Your Terms and Conditions are a major part of the booking process, however more often than not; they aren’t given the time and attention needed to be useful. They are one of the key factors when handling a situation such as a cancellation, a change of mind or even in...
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it’s more important than ever to understand which elements of your marketing campaign are working for you, and which...