Appearing in local search results is pretty essential to the success of your resort’s internet marketing campaign. While there’s been lots written about the importance of Google Place pages and local web content when it comes to boosting your local search...
What is SEO?“Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. “- from...
From online vouchers to emailed discount codes, the benefits of using discounts in your online hotel marketing campaign should not be overlooked. Here’s a look at how you can use this tactic to drive traffic to your resort’s website, as well as a...
Facebook is currently testing a new feature called ‘Offers’ for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user’s news feeds. The development could mean big things for your...
eTourism Online has a range of very powerful tools that can help you create, manage and sell your special promotions. To follow are just a few examples of what can be achieved with eTourism Online. Have you ever wanted to reward repeat guests with a discount, or a...
A referral is the natural result of excellent customer service and surpassed expectations. Since people don’t give referrals unless they are deserved, a referral is not a foregone conclusion unless you start every decision you make about running your resort with...
In the iLaunch Content Management System, we try to make newsletter campaigns as powerful and painless as possible. iLaunch allows you to build your contact database in a number of ways and then provide you a comprehensive campaign builder for selecting,...
Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly through a hotel-owned website. The site is a collaborative venture by Hilton, Intercontinental Hotels Group, Choice Hotels, Wyndham, Marriott and Hyatt...
What would you do on a whirlwind trip to Paris? London? Rome? Yahoo! has just released TimeTraveller, a new app to help you make the most out of your time in a new city, no matter how few hours you have to spare. Available now for iPhone and iPod...