Good marketing is all about creating an experience that makes your guests feel like your addressing their specific needs as individuals. When it comes to your email marketing campaign, the most effective way to do this is to personalise your message, and this involves...
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort’s website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from the...
We often get asked a lot of questions about how you connect your channel manager to eTourism Online. eTourism Online works with the major & most popular channel managers in the marketplace including Siteminder, Resonline, HiSite, Ezychannel & Update 247. How...
How many emails do you receive each day? And how many of those do you actually open? When you’re scanning your inbox each morning, chances are it’s the email subject line that determines which emails you open and which you send straight to your trash can....
You’re probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community will...
Have you heard of the term ‘Last Room Availability’? How does that benefit me? Well the simple answer is more online bookings. To achieve this you should have your property management system connected to your channel manager. The concept is that if you...
Email marketing campaigns are an effective and affordable way to attract return visitors to your resort’s website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximise your return on...
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmenting your...
Landing pages have become an essential component of every business’s online marketing strategy, and your resort is no exception.As you probably already know, a landing page is a deceptively simple single page designed to drive visitors to complete a call of...