If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with brands on...
If you’ve noticed the click-through rates on your email marketing campaigns have taken a nose dive recently, it’s time to inject some creativity into the special promotions you’re sending your guests. So what kind of deals can you send? Take a look...
What makes a special attractive and sell to your audience? That is the key question. Is it price?Is it the inclusion?Is it the way it is presented? The answer is simple, it is all of them. There is no use advertising or promoting a special on your website or...
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question ‘What Now?” Firstly be under no impression that you...
We are continually looking at ways to communicate information in a better way to our clients so that they are fully informed on their bookings. This week, on our latest release, we have upgraded our eTourism Online Daily Booking Report to include some new areas. This...
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak. One of its’ elements is the keyword attribute. A...
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more content, you’ll be pleased to hear there are plenty of things you can do to take your hotel’s blog to the next level, without spending hours...
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the launch of Guest Connect, a new module within the iLaunch Content...
At eTourism we are constantly looking at ways to improve how we promote specials and grow your sales. In our latest upgrade, we have added in ‘Flames’ to promote your specials in the booking engine. This is something that we have been using in eTourism...