Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows...
PPC Ads and Facebook
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etodadmin Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
50% of Facebook Users Value Brand Pages Over Official Websites
If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof....
Creative Email Deals That Get Results for Hotels
If you’ve noticed the click-through rates on your email marketing campaigns have taken a nose dive recently,...
Being Creative with Your Specials
What makes a special attractive and sell to your audience? That is the key question. Is it price?Is it the...
What to do with your Social Media?
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup...
Enhancements to Daily Booking Report
We are continually looking at ways to communicate information in a better way to our clients so that they are fully...
Keywords Meta Tags are Obsolete
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by...
How to Boost Your Blog’s Performance Without Creating More Content
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more...
eTourism Introduces Automated Email Marketing Product
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing...