Social media has become an essential component of every business’s digital marketing toolbox. Used effectively, it’s one of the best tools at your disposal for generating buzz around your resort, promoting guest engagement and driving bookings. If your...
Mobile web usage is at an all-time high and most businesses know that a mobile strategy is an essential component of a successful online presence. Building a mobile-friendly version of your resort’s website is the first step, but what happens next? This...
Search engines see the number of links directing to your website as a strong indication that your content is worth linking to, and therefore worth ranking highly on the search results page. However, increasingly, it’s not just the sheer volume of links to your...
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google’s Hotel Finder, Yelp and a host of other review sites. As we discussed in a recent blog post, it’s virtually...
Thanks to TripAdvisor’s Travel Affiliate Program, content from the world’s number one travel site now gets in front of more than 300 million people worldwide, making guest reviews of your resort more readily available than ever. This easy access to a...
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel’s performance. The insights contained in these reports can be used to hone your video marketing strategy and...
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort. If you feel that your current campaign isn’t working for...
Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm change for over a decade. With the new algorithm, Google has shifted the focus away from a search system based almost entirely on keyword matching to...
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list. These are one of the most effective kinds of marketing emails for...