As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+ makes it easy to reach out to these brand evangelists and take their...
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings - just as long as you’re doing it right. The key is to ensure you’re sending out professional, welcomed...
Your website is your vehicle to showcase your property. It’s likely to form your guests’ first impression of your business and has the power to drive more bookings than any other component of your online campaign. But if you’re not giving your site...
You probably know by now that an effective, well maintained social media presence can boost your property’s SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also use...
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere. But following the launch...
With the world of Search constantly changing, and countless new tactics popping up in the marketer’s SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results? Now that we’re two months into the New Year,...
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instead. ...
It’s happened to all of us. You land on a hotel website ready to purchase. But very quickly, you become confused. How do I navigate the site? Where can I go to see reviews? What steps do I take next to purchase? Poor usability doesn’t just confuse...
Google’s innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it’s time to start thinking about how such technology will impact the way consumers search for and interact...