Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort online when it gets rolled out fully over here in the near future....
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it’s also important to set aside...
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting hotels’ false attempts to accumulate this all-important feedback online....
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost everyone has a Smartphone in their pocket, there’s no need to do all the hard work setting up great shots yourself. Each time your guests create...
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB Berlin and the Worms University of Applied Sciences has looked at the way...
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard search results worldwide. Two years on, let’s take a closer look at how the service has evolved and its impact on the online travel sector so...
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially “dead” or at least changed so fundamentally that it’s completely unrecognizable from what it once was. The truth is, search engine optimisation is...
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you’re not staying on top of the hard data, how can you be sure all your hard work is paying...
However well you’ve done your guest persona research, it’s not always easy thinking up blog topic ideas that are highly relevant and exciting to your audience each week. Fortunately, within just a few simple steps, you can identify the kind of blog posts...