It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert...
How To Retain More Guests Through Post-Booking Email Engagement
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etodadmin Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Hotel Finder, Paid Ads And The Future of Hotel SERP Listings
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the...
Time For Some Social Media Housekeeping?
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of...
3 Simple Ways to Generate More Guest Reviews
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent...
How To Involve Your Guests in Your Visual Marketing Campaign
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost...
New Research Into Travel Reviews: Spotting Fakes and Making Decisions Online
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they...
Google Hotel Finder: Another Look Two Years On
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard...
Dead or Just Different? The Evolution of SEO
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially...
5 Vital Email Newsletter Metrics You Need To Stay on Top Of
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers,...