Did you know your hotel’s social media activities can serve as a valuable boost to your SEO? In today’s blog, we’ll look at 3 ways social can support your website’s visibility in the search results. 1. Own the SERPs For Your Hotel’s...
Ever wonder who’s really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today’s blog, you’ll discover how to tap...
Although much of the focus has shifted to social media marketing in recent years, when it comes to reaching out to your guests with highly targeted messaging, email is pretty hard to beat. Used effectively, it’s a powerful way to drive guest loyalty, improve...
Your website is your hotel’s biggest and best selling tool, or at least it should be. If you want to beat the OTA’s, showcase your property and drive more direct bookings than ever before, it’s important not to lose your guests just when you get them...
Everyone has a bad habit (or two) that they just can’t quite break, whether it’s biting our fingernails, checking Facebook every 5 minutes or hitting the snooze button too often in the morning. The same is true when it comes to social media marketing....
Running a Facebook contest can be a great way to promote your brand, learn about your guests and increase your reach on social media. If you’re thinking of holding a contest for your resort’s Facebook audience, this easy to follow checklist of 10 tips is a...
Gain more control on when you want your Corporation Coupons (Promo Codes) to be available through a new feature included in eTourism Online’s latest update. There may be instances when you would like to close out certain dates from using promo codes and instead of...
If you’ve been following travel industry blogs for awhile, there’s a good chance you’ve heard of the so-called ‘billboard effect.’ In case you haven’t, the idea is that OTAs such as Expedia can be used as a kind of marketing...
Email marketing allows you to deliver targeted messaging to countless guests all over the world at a low cost, and at a time that suits both you and them. But if you want to compete against some of the biggest companies in the world for attention in your guests’...