Since around 77% of travel consumers will check the feedback of other travellers before booking a hotel online, reviews have the powerful ability to pull in your guests in big numbers – or drive them straight to the competition. Social media, blogs, forums and...
Whether it’s down to the cost of international travel, safety concerns amidst terrorist threats or changing visa regulations, holidays closer to home are more popular than ever. The rise of the so-called “staycation” is great news for your hotel; not...
Are you using videos as part of your hotel’s social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you’re regularly including...
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile searches overtaking those made on desktop for the first time last year,...
Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of their lives on social media – posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and...
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience and craft messaging that resonates and turns casual travel shoppers...
With so many other hotels and resorts vying for your guests’ attention, one of the biggest challenges of any property’s online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high...
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it’s essential to get on the right side of this new generation of travellers planning their breaks online. While...
If you keep an eye on your website’s analytic data, you’ll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console will often provide immediate explanations for a decline in traffic...