Choosing the right words to rank for can make or break the success of your hotel’s PPC campaigns. By taking time...
Keyword Research 101: How To Uncover New Key Search Terms For Your Hotel
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etodadmin Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
It’s Time To Start Thinking About Your Christmas Social Campaigns
It’s approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers,...
5 Tips To Improve Your Social Media Community Management
Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also...
6 Simple and Powerful Tactics To Boost Email Click-Through Rates
Maintaining a high click-through rate is essential if you want your hotel’s marketing campaign to do what is...
The Common Blogging Mistakes You Cannot Afford To Make
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes...
4 Ways To Retain More Guests (Without Loyalty Programs)
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit...
DIY Video Content: How To Make Engaging Hotel Videos Without Blowing Your Budget
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing...
How To Use Google Analytics To Supercharge Your Social Media Strategy
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a...
The 3 Burning Questions Your Guests Ask Before Reading Your Content
Do you know how long it takes the average reader to decide whether your hotel’s content is worth the effort?...