It’s approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it’s time to at least start to spare a thought towards this year’s holiday campaigns. Social media offers a fantastic opportunity...
Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of your...
Maintaining a high click-through rate is essential if you want your hotel’s marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you’ve been running your hotel’s email marketing campaign for a while,...
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately, it’s also really easy to get wrong. With millions of new pieces of...
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small hotels and resorts with just one location, such schemes are more...
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing static image and text in terms of emotional connection, video has the unique ability to get travellers imagining their breaks and itching to book. In fact,...
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It’s free to use and easy...
Do you know how long it takes the average reader to decide whether your hotel’s content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience’s mind in this tiny timeframe? In a world overflowing with blog articles and social...
Now that almost every brand under the sun has its own blog, businesses have to work harder than ever to ensure their content gets read and even more importantly, that it actually converts. Although competition for your guests’ attention online is fierce, there...