Increasing the amount of time guests spend watching your hotel’s YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or “audience...
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel’s online strategy. Unfortunately, it’s also one of the most difficult areas to master, with hundreds of Google...
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won’t even consider booking a hotel before reading what previous...
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today’s post, we’ll look at some of the most common mistakes which could be jeopardising your open and...
It’s something we all know by now: if you want to get found by your guests, you’ve got to make it to page one of Google search results. But getting there isn’t easy. If you want to secure a spot on the first page of the SERPs, simply publishing great...
Social media has been a core component of every brand’s online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience’s attention is fierce. In a bid to get noticed, many marketers are striving to...
For most hotels, online travel agents are a necessary evil. Like it or not, they’re the first port of call for most travellers researching their breaks online, and if your property is not listed you’re going to miss out on a huge amount of exposure. But...
If you really want to capture your audience’s attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so effectively, with Google data revealing that up to 42% of online travel...
Smartphones have all but destroyed landlines, and they’ve struck a serious blow to desktop too, with mobile searches overtaking those made on a laptop or PC for the first time in 2015. There’s no longer any argument that the future of content marketing is...