If you have an active blog on your hotel’s website - which you absolutely should if you want to maximise your brand’s reach and generate direct bookings – you’re probably wondering how to get your posts seen by more of your guests. One of the...
As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google’s algorithm, the search landscape is constantly shifting, and each shift brings with it a new set of best...
Do you know what the world’s second biggest search engine after Google is? YouTube. Billions of people are making billions of video searches and watching hour upon hour of content everyday, on their TVs, tablets, desktop and Smartphone devices. If your hotel...
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly and conveniently find what they’re looking for online without...
The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact with you during the planning stage of their breaks and to feedback...
Email remains one of the most powerful ways to strengthen your relationship with your guests, promote targeted offers and drive bookings made through your hotel website. All businesses want a bigger email contact database, but as any savvy marketer will tell you,...
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel’s story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook’s news feed algorithm update of 2016, it has also...
In the struggle to keep up with the constantly evolving digital marketing landscape, it’s all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitably...
Do you have an SSL certificate on your website? If not, it’s time to act fast. That’s because from the start of October 2017 onwards, Google Chrome released an update that will display a “Not Secure” warning on any web page, contact form or...