Last year, Google caused (another) shake up in the marketing world by removing organic keyword data from Google...
3 Search Query Research Options In a Time of Disappearing Keyword Data
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Month: April 2014 Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How To Generate More Click-Throughs On Social Media
In an ideal world, all your fans and followers on social media would head straight to your resort’s website to...
Top 3 SEO Myths Busted
The world of Search Engine Optimisation can appear complex and sometimes baffling, so it’s not surprising that...
5 Crucial Content Marketing Stats for 2014
Content has become one of the most important ways to reach and build a relationship with your audience in recent...
The Five Biggest Mistakes You’re Making on Social Media
Social media is constantly evolving, and as we all strive to keep pace, it’s inevitable that a few mistakes get...
Simple Ways to Get More From Your Content Marketing Campaign, Without Creating More Content
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to...
How To Retain More Guests Through Post-Booking Email Engagement
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert...
Hotel Finder, Paid Ads And The Future of Hotel SERP Listings
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the...
Time For Some Social Media Housekeeping?
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of...