Hotel Marketing Blog

No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a massive 95% of guests browse the opinions of other travellers before booking a trip, with Tri...

Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to inform and shape that content, creating blog posts can fee...

Social media is constantly evolving, and it's crucial that your hotel's marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the content you create isn't resonating with your guests you're not goin...

What motivates travellers and inspires them to book? In the crucial early stages of travel planning it's not amenities, room sizes and air conditioning, but the prospect of exciting and enriching experiences; a break from the norm, an escape. During this...

Facebook custom audiences allow you to target groups of people who have visited your hotel's website and performed (or not performed) certain actions while browsing it. It's a great tool for reaching out to people who are interested in your property, but...