Hotel Marketing Blog

The ultimate aim of any hotel's website is to wrestle traffic away from the OTA's and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you're seeing high...

What's even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and int...

Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it's simple: the bigger your email subscriber list, the more opportunities you have to engage guests...

Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a...

Content marketing is here to stay. In fact, it's an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future digital marketing, it's no surprise that marketers are spending a siz...