Hotel Marketing
- All Blogs ()
- Content Marketing (54)
- Email Marketing (46)
- eTourism News (3)
- eTourism Online (19)
- Hotel Marketing (168)
- Industry News (23)
- Mobile (29)
- Online Reservations (11)
- Open Source (1)
- Published Articles (2)
- Search Engine Marketing (90)
- Social Media (186)
- Tech (4)
- Tutorials (27)
- Website Design (7)
Posted on Oct 27th 2020 by Bryan Marsh
A hotel website is crucial for keeping up with today's competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website d...
Posted on Mar 1st 2019 by Bryan Marsh
In a travel market that's more competitive than ever, the way your hotel's brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...
Posted on Jan 18th 2019 by Bryan Marsh
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain mor...
Posted on Jan 16th 2019 by Bryan Marsh
As we ease into 2019, it's the perfect time to turn over a new leaf (or 3) and think about your hotel's marketing goals for the coming 12 months and the tactics, strategies and best practices you're going to use to achieve them. When it comes to deciding...
Posted on Oct 26th 2018 by Bryan Marsh
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it's a good time to look ahead to the...
Posted on Sep 20th 2018 by Bryan Marsh
Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a...
Posted on Aug 6th 2018 by Bryan Marsh
No matter how much the rest of the digital marketing landscape evolves, Google's domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google's un...
Posted on Jul 27th 2018 by Bryan Marsh
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google includes site speed among one of the many factors its uses to de...
Posted on Jul 10th 2018 by Bryan Marsh
No matter what stage of the holiday planning journey they're at, when guests land on your hotel's website, you want them to complete an action. Sign up for your property's email newsletter, make an enquiry, share your content or make a booking. When it co...
Posted on Jun 14th 2018 by Bryan Marsh
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a massive 95% of guests browse the opinions of other travellers before booking a trip, with Tri...
Posted on May 19th 2018 by Bryan Marsh
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it's not amenities, room sizes and air conditioning, but the prospect of exciting and enriching experiences; a break from the norm, an escape. During this...
Posted on May 8th 2018 by Bryan Marsh
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it's expected to account for as much as 82% of all internet traffic by 2021. For marketers, video...
Posted on Apr 19th 2018 by Bryan Marsh
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do it? Beside the obvious factor of low rates, one of the key reasons for the s...
Posted on Nov 3rd 2017 by Bryan Marsh
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly and conveniently find what they're looking for online wit...
Posted on Oct 12th 2017 by Bryan Marsh
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel's story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook's news feed algorithm update of 2016, it has also...
Posted on Aug 18th 2017 by Bryan Marsh
Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and are likely to provide plenty of word of mouth recommendations. So how do you turn more of the travellers checking into your property for th...
Posted on May 10th 2017 by Bryan Marsh
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don't want to increase. A high bounce rate often indicates that a page offers a poor user e...
Posted on Apr 20th 2017 by Bryan Marsh
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo...
Posted on Oct 4th 2016 by Bryan Marsh
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small hotels and resorts with just one location, such schemes...
Posted on Jun 1st 2016 by Bryan Marsh
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction...
Posted on Mar 14th 2012 by Lee Tester
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more arou...
Posted on Feb 16th 2011 by eTourism
Website analytics tools can be used to spot potential growth, determine needed improvements for efficiency, draw attention to potential website problems, and point out what went wrong....
Posted on Feb 15th 2011 by eTourism
Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated to create more awareness of their industry, on top of getting more bookings online....
Posted on Feb 10th 2011 by eTourism
RSS (or "Really Simple Syndication") simplifies importing information from portals, weblogs and news sites. It also simplifies the way you stay informed and helps you take control of overloaded email in-boxes....
Posted on Feb 5th 2011 by eTourism
In today's highly competitive resort industry, any add-on in sales or service you have over your competitors can make the difference. A standout feature for an accommodations' website is to have the ability to chat with a live person through a website - v...
Posted on Feb 4th 2011 by eTourism
You can create the most personal and influential marketing message but it won't help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular...
Posted on Feb 3rd 2011 by eTourism
In this digital age it's important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers....
Posted on Jan 30th 2011 by eTourism
The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians....
Posted on Jan 13th 2011 by Bryan Marsh
Without a steady stream of traffic to your blog, there's little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort's website get more traffic?...
Posted on Nov 24th 2010 by eTourism
Incentives are a great way to keep loyal clients as well as acquire new ones. You can reward your former and prospective guests in different channels such as social media sites or on your direct website using eTourism Online's coupon code functionali...