Social Media

How much does your social media community really like you? Facebook's Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property's brand so you can plan ways to bette...

What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook campaigns of over 2000 holiday properties, encompassing a total of 114,...

The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and engage in helpful and meaningful conversations that demon...

Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it possible for businesses to run contests on their own timelin...

Pinterest has just introduced a brand new way for its users to pin the things that interest them in the form of 'Place Pins'. This new kind of pin has been designed primarily to cater for the increasing number of travellers that use the social platform, a...