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Posted on Apr 8th 2016 by Bryan Marsh
Your website is your hotel's biggest and best selling tool, or at least it should be. If you want to beat the OTA's, showcase your property and drive more direct bookings than ever before, it's important not to lose your guests just when you get them wher...
Posted on Mar 2nd 2016 by Bryan Marsh
If you've been following travel industry blogs for awhile, there's a good chance you've heard of the so-called 'billboard effect.' In case you haven't, the idea is that OTAs such as Expedia can be used as a kind of marketing billboard for hotels that rath...
Posted on Feb 25th 2016 by Bryan Marsh
Online Travel Agencies can get your property's name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent hoteliers are strugglin...
Posted on Feb 3rd 2016 by Bryan Marsh
If you regularly check in on your Google Analytics data to see how your resort's website is performing (as you should), you're probably keeping an eye on your Bounce Rate. This much talked about quality metric represents the percentage of visitors who lan...
Posted on Jan 13th 2016 by Bryan Marsh
So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your...
Posted on Dec 10th 2015 by Bryan Marsh
Most hotels have accepted by now that creating glowing reviews of their own business is not a wise idea. But what if your property is one of the many businesses unlucky enough to fall victim to malicious fake reviews? Whether they are posted by your compe...
Posted on Nov 25th 2015 by Bryan Marsh
Like it or not, Christmas is approaching fast and if you want to maximise festive bookings, you need to start preparing right now. Tempted to put it off a bit longer? Don't be! Take a look at our quick guide below and make the busiest time of year work...
Posted on Nov 16th 2015 by Bryan Marsh
Online Travel Agents have become the first port of call for guests searching for a great deal on their next night away. Sites like Expedia and booking.com allow consumers to compare and book the best deals on hotel rooms within a few clicks, which means f...
Posted on Oct 14th 2015 by Bryan Marsh
Travel shoppers visit your hotel's website to learn about your property and get a feel for the holiday experience you offer. In today's digital age, it's the virtual 'front door' your guests use to take a look around your resort before they book. Your web...
Posted on Sep 21st 2015 by Bryan Marsh
Search engines, and particularly Google, remain one of your guests' favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet prese...