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Posted on Mar 22nd 2017 by Bryan Marsh
For most hotels, online travel agents are a necessary evil. Like it or not, they're the first port of call for most travellers researching their breaks online, and if your property is not listed you're going to miss out on a huge amount of exposure. But w...
Posted on Mar 15th 2017 by Admin
If you really want to capture your audience's attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so effectively, with Google data revealing that up to 42% of online tr...
Posted on Feb 8th 2017 by Admin
The competition for your guests' attention online is fiercer than ever, and one thing's for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer. So, how do you know if your competition is s...
Posted on Oct 4th 2016 by Bryan Marsh
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small hotels and resorts with just one location, such schemes...
Posted on Sep 30th 2016 by Bryan Marsh
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing static image and text in terms of emotional connection, video has the unique ability to get travellers imagining their breaks and itching to b...
Posted on Sep 17th 2016 by Bryan Marsh
Since around 77% of travel consumers will check the feedback of other travellers before booking a hotel online, reviews have the powerful ability to pull in your guests in big numbers or drive them straight to the competition. Social media, blogs, forums...
Posted on Sep 14th 2016 by Bryan Marsh
Whether it's down to the cost of international travel, safety concerns amidst terrorist threats or changing visa regulations, holidays closer to home are more popular than ever. The rise of the so-called "staycation" is great news for your hotel; not leas...
Posted on Aug 23rd 2016 by Bryan Marsh
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience and craft messaging that resonates and turns casual trave...
Posted on Aug 6th 2016 by Bryan Marsh
With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu...
Posted on Aug 3rd 2016 by Bryan Marsh
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it's essential to get on the right side of this new generation of travellers planning their breaks online....