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Posted on Jan 9th 2024 by Bryan Marsh
Find out how you can turn negative reviews into an opportunity to improve your property and services and boost your Australian hotel's reputation online....
Posted on Dec 20th 2023 by Bryan Marsh
Spacious rooms? Ease of reservation? Photos of the facilities online? What do guests look for when choosing an Australian hotel? Find out in this new eTourism blog....
Posted on Jul 1st 2022 by iLaunch Support
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative med...
Posted on Dec 2nd 2021 by Bryan Marsh
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the strategies that were working for you before are no longer...
Posted on Nov 4th 2021 by Bryan Marsh
Chances are, you have been approached more than once being asked if you would be likely to provide accommodation free of charge in return for social media brand exposure and promotion by an influencer. Depending on the circumstances, an influencer collabo...
Posted on Aug 3rd 2021 by Bryan Marsh
What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t...
Posted on Jul 7th 2021 by Bryan Marsh
Luxuriousness and location aren't the fast solutions to being remembered by your guests. A luxury hotel can feel lacking if the service is unwelcoming and reserved. It's the little things that make a guest's stay memorable - the immediate and continued fe...
Posted on Jun 4th 2021 by Bryan Marsh
Does Your Hotel Tick These Boxes for Returning Travellers? The ways we interact socially have changed and expectations have also been reshaped, especially for returning travellers who are beginning to book their first few trips after lockdown. If you own...
Posted on May 14th 2021 by Bryan Marsh
It's Time to Evaluate Your Book Direct Strategy If your hotel or resort isn't getting as many direct bookings as you'd like, it's time to look at your book direct strategy, or perhaps lack thereof. There are several ways you can forge a solid and effectiv...
Posted on Mar 5th 2021 by Bryan Marsh
The vaccine rollout has given us hope; the end of the pandemic is in sight and bookings are being made in abundance, all around the world, to make up for holidays and celebrations missed and lost in 2020. Revenge travel might just be the proverbial shot i...