August 2015 Blog Archive

Are you trying to boost your hotel's Facebook engagement rates? If so, you'll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...

eTourism has released a new update to our market leading reservations software eTourism Online. We have built a "Closed to Arrival" (CTA) and a "Closed to Departure" (CTD) functionality to enable managers to administer their inventory and maximise their o...

Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati...