Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak. One of its’ elements is the keyword attribute. A...
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more content, you’ll be pleased to hear there are plenty of things you can do to take your hotel’s blog to the next level, without spending hours...
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up the...
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up...
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort’s website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from the...
What is SEO?“Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. “- from...
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert. The findings follow on from a report from the search...
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success...
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on the Facebook...