Almost every year, the same message can be heard resonating from marketing circles: SEO is officially “dead” or at least changed so fundamentally that it’s completely unrecognizable from what it once was. The truth is, search engine optimisation is...
Adding fresh, interesting and well written content to your property’s website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and reaching a wider audience online. Thanks to Google’s...
You probably know by now that an effective, well maintained social media presence can boost your property’s SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also use...
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere. But following the launch...
With the world of Search constantly changing, and countless new tactics popping up in the marketer’s SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results? Now that we’re two months into the New Year,...
We all know that optimising your website’s content and design is a key component of any successful SEO strategy. But it’s also possible to dominate the search rankings with off-site content that you control or at least influence, while at the same time...
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google’s Hotel Finder, Yelp and a host of other review sites. As we discussed in a recent blog post, it’s virtually...
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of Search Engine...
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search. Most marketers agree that...