Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don’t have online travellers landing on your website, it’s impossible to convert them into bookings and loyal,...
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere. But following the launch...
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search. Most marketers agree that...