The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on the Facebook...
Time and time again, online marketing experts stress the value of a well-optimised website and content. For most resort operators, Search Engine Optimisation (SEO) may be something too technical that they would rather stick to other online marketing channels.But...
Last week, Google unveiled Instant—a new search interface that provides real-time suggested results as keywords are entered into the Google search box.But the main question is: how will this change affect your resort? Will Google Instant “Kill...
Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twitter is not...
Last week we discussed the importance of content in your SEO strategy. This week I want to focus on a specific type of content – the video.Videos are a great addition to your website for numerous reasons they are; entertaining for your viewers to watch, a great...
When creating a website it is important to ensure the content included within it is effectively optimised. What this entails is an effective Search Engine Optimisation (SEO) strategy.An effective strategy would see your website rank highly in major search engines such...