With the developments of the internet and the increasingly popular trends of Social Media, reputation management has become a defining feature for many online users. Never before has it been this easy for people to find out personal information of other users. With a...
online-marketing Archive
Where are your Hotel Bookings Being Generated?
Gone are the days where majority of hotel bookings were made via calling the hotel direct. In today’s mobile and social media society, the growing trend revolves around online; Online Travel Agencies (OTA), hotel websites, and mobile devices. More and more hotel...
The question hotels are asking is ‘Do we really need a mobile strategy?’
The answer to this questions is technically no, you don’t NEED one, but here are a few reasons how your hotel could benefit, and why you might WANT one.The age of the mobile is upon usMobile technology is no longer something we are anticipating, it is officially...
Facebook “Like”- How it can benefit your hotel
The new Facebook “Like” button has been active since early april and we are beginning to see some interesting ways that this feature can benefit your Hotel!The new and improved “Like” button is said to act as an open channel, giving hotels the...
Search Engine Optimisation via Video’s
Last week we discussed the importance of content in your SEO strategy. This week I want to focus on a specific type of content – the video.Videos are a great addition to your website for numerous reasons they are; entertaining for your viewers to watch, a great...
SEO for your website: A few tips
When creating a website it is important to ensure the content included within it is effectively optimised. What this entails is an effective Search Engine Optimisation (SEO) strategy.An effective strategy would see your website rank highly in major search engines such...
Is Starting a Blog Right for Your Hotel?
The blog can be a very powerful tool for your website if you know how to use it effectively. It can also be a major buzz kill if you don’t maintain it, and keep the posts interesting and informative. One of the biggest issues with blogs is that people start a...
Consumers Growing Appetite for Videos
Consumers have spoken and what they like is online videos. Retailers are reacting to the increase of consumers demanding online videos when performing online shopping. The growing trend shows consumers react positively to video’s displaying images, visual tours...
iPad for your Hotel
With the iPad’s impending release and its (already) massive popularity, I thought it was a good time to get you thinking above and beyond when it comes to new technology and your Hotel.A few moths ago I blogged to you about the possibilities the Kindle could...