Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline.As most customer service still happens the moment a guest checks in, resorts...
After Promoted Accounts last month, Twitter will now be expanding its ad platform to the individual streams of its users with Promoted Tweets.Starting today, the new ads will be targeted based primarily on keywords and will only be shown to users if it is relevant to...
In the time of Twitter, Facebook and Web 2.0, most people see publishing a newsletter as an old-fashioned, inefficient way to communicate with their desired audience. But the more savvy resort marketers realise that the benefits of a well-written, attractive...
Published in Management Rights Journal October 2010 If there is such a thing as the Holy Grail of the resort industry, it should be customer service. After all the effort that's put into the advertising and promotion about a resorts scenic views and top notch...
Last week, we posted a step-by-step process on how to setup a Twitter account for your resort. We want to make things easier for you to understand so we have developed a video tutorial on the topic. No matter how unfamiliar you are with Twitter, we will...
Twitter is a social network that allows resorts to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic,...
Getting a great resort deal is a big factor in what makes a holiday successful. For most people, it’s not only about being able to say that “I stayed in Hotel So and So.” Nowadays, it just feels better for people on their holidays to say,...
Facebook Places may still be new in Australia but it’s no reason for your resort not to begin taking advantage of its potentials.With nine million Facebook members in Australia alone, there is a huge opportunity to turn these users into prospective guests. ...
Facebook provides you an opportunity to create a business account to add another method for your resort to reach its marketing goals. With a business page, you can create advertisements that appear on targeted Facebook pages and allow you to reach a wider audience....