If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with brands on...
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement. In a...
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network’s marketing...
Facebook marketing is growing at such overwhelming speeds but it’s still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?, we...