Pick me, pick me! It’s the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates across the board were reported at 21.95% (Source:...
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can’t be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests and...
So you’ve created a fantastic email campaign, you’re offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it’s now on its way to everyone in your database. But what if it’s not reaching all inboxes? What’s stopping it? It’s...
I’m sure you’ve questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient’s name really work? Well, it is definitely one way to make your email stand out when someone is scanning...