Do you know how long it takes the average reader to decide whether your hotel’s content is worth the effort?...
The 3 Burning Questions Your Guests Ask Before Reading Your Content
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blog Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
3 Powerful Tips To Boost Your Hotels Blog Search Rankings
Blogging is one of the most reliable ways to drive a steady flow of organic traffic to your hotel’s website. If...
How Long Is Too Long? Content Length Guidelines For Your Blog, Facebook & More
Optimal content length is something which has always been hotly debated among online marketers. Although there are no...
5 Reasons Your Guests Aren’t Engaging With Your Blog
Your page stats show that people are viewing your blogs, but why aren’t they clicking your calls to action? Why...
How To Identify The Blog Topics Your Guests Want The Most
However well you’ve done your guest persona research, it’s not always easy thinking up blog topic ideas...
5 Ways to Get More Out of Your Blog (Without Producing More Content)
As you know, your resort’s blog is one of your most valuable assets when it comes to climbing the search...
Maximise Your Blog: The Post-Publication Checklist
Nothing beats hitting ‘publish’ on a new blog post, but even when the new content is finished and up on...
How Does Google Define ‘Quality’ Web Content?
Over the last three years, Google has made several important changes to the way it indexes the search results page....
How to Boost Your Blog’s Performance Without Creating More Content
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more...