When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter...
How to Optimise Your Google+ Presence for Search
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Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Boost your Local Search Ranking with YouTube Optimisation
Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property’s best...
How Does Google Define ‘Quality’ Web Content?
Over the last three years, Google has made several important changes to the way it indexes the search results page....
SEO Health Check 2013
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise...
New Custom URLs for your Google Plus Hotel Page
If you struggle to memorise that long string of random numbers that makes up your hotel’s Google + business...
Google – You Have To Pay To Get Ahead
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they...
Why Google Plus is essential for your Resort
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature...
What independent hotels need to do to compete against the big travel brands
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive...
How To Create Your Hotel or Resorts Google+ Page
Google has announced Google+ Pages for your Resort. These pages have been specifically created for businesses on...