Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to...
A Quick Guide To Facebook Custom Audiences
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Social Media Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
It’s Time To Start Thinking About Your Christmas Social Campaigns
It’s approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers,...
5 Tips To Improve Your Social Media Community Management
Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also...
How To Use Google Analytics To Supercharge Your Social Media Strategy
If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a...
4 Video Marketing Tips To Maximise Views and Engagement
Are you using videos as part of your hotel’s social media marketing mix? If not, you really should be, since...
7 Simple Tactics To Boost Social Media Engagement
Whatever the demographic makeup of your guests, it’s safe to say that many of them live out a large portion of...
How To Use Social Analytics To Take Your Facebook Campaigns To The Next Level
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing...
5 Key Trends That Will Shape Your Social Media Marketing In 2017
Social media is in a constant state of flux, so what’s next? There are obvious answers: new apps, new networks,...
5 Winning Social Media Habits To Steal From The World’s Best Marketers
When starting out on social media, most hoteliers approach content creation from their property’s perspective,...