It’s the biggest gamble of the holiday planning process, what room will I end up with? Traditionally hotels won’t guarantee a room as they’re usually not associated with a booking until the morning ofcheck-in. Until the day of, the hotel is unsure...
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy. But now,...
It’s been weeks since Google rolled out Instant Previews—a feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass.Though experts have yet to see how much this...
Google pushes the boundaries in search even further by creating a speedier and more useful user experience with its new feature, Instant PreviewsLaunched early this week, Google Instant Previews gives users the ability to see a website without leaving the Google...
Time and time again, online marketing experts stress the value of a well-optimised website and content. For most resort operators, Search Engine Optimisation (SEO) may be something too technical that they would rather stick to other online marketing channels.But...
Google Places, formerly known as Google Maps or Google Local is Google’s new way of giving more localised results.After claiming your Google Places listing, your resort is now more likely to show up on Google search results. For example, they’re...
Microsoft and Facebook recently announced a new partnership that brings “Like” data and profile search to Bing.This collaboration is meant to create a more personalised search results, by essentially serving everyone a different search experience, based on...
Facebook and Microsoft are currently in talks of expanding the search ties the two have been sharing for many years.Sources say that these talks include the possibility for Microsoft’s Bing search service to find data from consumer usage of the social networking...
Last week, Google unveiled Instant—a new search interface that provides real-time suggested results as keywords are entered into the Google search box.But the main question is: how will this change affect your resort? Will Google Instant “Kill...