It’s been weeks since Google rolled out Instant Previews—a feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass.Though experts have yet to see how much this...
Search Engine Marketing Archive
Google Now Allows Search Result Previews
Google pushes the boundaries in search even further by creating a speedier and more useful user experience with its new feature, Instant PreviewsLaunched early this week, Google Instant Previews gives users the ability to see a website without leaving the Google...
Boost Your SEO with These 5 Tips
Time and time again, online marketing experts stress the value of a well-optimised website and content. For most resort operators, Search Engine Optimisation (SEO) may be something too technical that they would rather stick to other online marketing channels.But...
Optimise Your Resort for Google Places
Google Places, formerly known as Google Maps or Google Local is Google’s new way of giving more localised results.After claiming your Google Places listing, your resort is now more likely to show up on Google search results. For example, they’re...
Bing Integrates Facebook in Social Search
Microsoft and Facebook recently announced a new partnership that brings “Like” data and profile search to Bing.This collaboration is meant to create a more personalised search results, by essentially serving everyone a different search experience, based on...
Facebook and Microsoft Talk about Strengthening Ties
Facebook and Microsoft are currently in talks of expanding the search ties the two have been sharing for many years.Sources say that these talks include the possibility for Microsoft’s Bing search service to find data from consumer usage of the social networking...
How Google Instant May Affect Your Resort’s SEO and PPC
Last week, Google unveiled Instant—a new search interface that provides real-time suggested results as keywords are entered into the Google search box.But the main question is: how will this change affect your resort? Will Google Instant “Kill...
Google Revamps Search with Instant
Today, search giant Google introduced a new version of its search engine interface—Google Instant. This new interface provides real-time suggested results as keywords are entered into Google.Google Instant now allows users to refine their search terms...
Protect Your Search Engine Reputation
Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true today—the only difference is that Internet advancements have...