Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property’s best...
Boost your Local Search Ranking with YouTube Optimisation
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Search Engine Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
SEO Health Check 2013
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise...
SEO Update: Social Media and Search Rankings
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign,...
Google Hotel Finder Integrated Into SERPs
Google’s Hotel Finder product has recently become available on a global scale and the company is beginning to...
Keywords Meta Tags are Obsolete
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by...
Google: How to Get Started in SEO
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your...
Video is One Simple Way to Boost Your Presence in Local Search
Appearing in local search results is pretty essential to the success of your resort’s internet marketing...
Google – You Have To Pay To Get Ahead
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they...
The New Breed Of SEO
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general...