Choosing the right words to rank for can make or break the success of your hotel’s PPC campaigns. By taking time...
Keyword Research 101: How To Uncover New Key Search Terms For Your Hotel
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Search Engine Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
6 Steps To a Better Google Ranking
93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the...
What’s Happening In SEO Right Now – 4 Key Trends to Watch
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and...
4 Powerful Ways to Protect Your Search Rankings
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital...
4 SEO Trends for 2016
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an...
How To Succeed at SEO: Optimise For Your Guests First, Searchbots Second
Search engines have come a long way since the early days of the internet, which means search marketers have had to...
3 SEO Strategies to Try Right Now
SEO has come a long way. Following the Hummingbird algorithm update of 2013, Google has been placing less value on...
3 SEO Tactics To Start The New Year Right
Creating an effective SEO campaign is an ongoing commitment – you should be continuingly revisiting your...
How Often Should You Adjust Your Resort’s SEO Strategy? Part Two: Off-Page Elements
In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be...