Google Places, formerly known as Google Maps or Google Local is Google’s new way of giving more localised...
Optimise Your Resort for Google Places
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Search Engine Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Bing Integrates Facebook in Social Search
Microsoft and Facebook recently announced a new partnership that brings “Like” data and profile search to Bing. This...
Facebook and Microsoft Talk about Strengthening Ties
Facebook and Microsoft are currently in talks of expanding the search ties the two have been sharing for many...
How Google Instant May Affect Your Resort’s SEO and PPC
Last week, Google unveiled Instant—a new search interface that provides real-time suggested results as keywords...
Google Revamps Search with Instant
Today, search giant Google introduced a new version of its search engine interface—Google Instant. This...
Protect Your Search Engine Reputation
Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and...
Bing Powers Yahoo!
Yahoo! Search Products announced this week that Bing will now officially power Yahoo’s organic search results in...
How to maintain a successful Resort Website – Part 1 . What is ‘Link Juice’?
Your Resort website is the centrepiece of a successful online marketing strategy. It is integral to ensure that your...
The full effects of Google’s acquisition and what this means for the online travel industry
By now everyone in the online world has heard about Google’s acquisition of Software Company ITA. We have heard...