Pick me, pick me! It’s the endless task of trying to get subscribers to not only open your emails but also to...
Opening Up – Tactics to Achieve Higher Open Rates
read more
Email Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Email Marketing 2012 – Stats & Figures
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can’t be?...
Email Consumption On Mobile Up 50%
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh...
Spam is a bad word!
So you’ve created a fantastic email campaign, you’re offering unbeatable deals, showcasing your hotel or resort with...
iLaunch’s New Functionality – Add Names to Your Subject Lines
I’m sure you’ve questioned how effective personalising an email subject line actually is. Does including...
Creative Email Deals That Get Results for Hotels
If you’ve noticed the click-through rates on your email marketing campaigns have taken a nose dive recently,...
eTourism Introduces Automated Email Marketing Product
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing...
How to Identify Your Guests’ Needs and Take Email Segmentation to the Next Level
We’ve already discussed the importance of using email list segmentation to categorise your contact database and...
How to Personalise your Email Marketing Campaign
Good marketing is all about creating an experience that makes your guests feel like your addressing their specific...