Nothing is more important to a successful email marketing campaign than a high open rate. After all, what...
How To Write Emails Your Guests Will Open
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Email Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How To Retain More Guests Through Post-Booking Email Engagement
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert...
5 Vital Email Newsletter Metrics You Need To Stay on Top Of
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers,...
6 Things To Check Before You Send That Email
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to...
Why Thank You Emails are a Powerful Marketing Tool
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online...
10 Simple Email Marketing Ideas
Suffering from email marketing writer’s block? Your email content is just another great...
Email Marketing – When Less is More
No doubt you’ve heard the expression ‘Less is More’ numerous times in your life. When it comes to...
eTourism Introduces Database Exclusion Functionality in iLaunch
If you’ve been concerned about sending email campaigns for those Winter Specials to guests who have already booked,...
Achieving Greater Email Marketing
In today’s society, email marketing continues to be the most popular digital marketing channel among businesses,...