World’s First Instagram Hotel Opens Its Doors in Sydney

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Posted on Sep 30th 2013

We’ve all seen them – the endless, envy-inducing sun-lounger and beach photos that pop up all over our social media feeds whenever a friend goes on holiday.

Now, taking the world’s photo-sharing obsession as its inspiration, a new Instagram themed hotel is opening its doors to guests for the first time. Named 1888 Hotel after the first Kodak camera, the Sydney-based establishment has been designed to offer travellers the perfect angles for their Instagram snaps at every turn, with a specially designated ‘selfie’ area at reception alongside a giant digital photo frame crammed with images taken by guests. Avid social sharers can also take advantage of the iPad in their room (there’s one in each) to upload photos whenever the mood takes them.

The hotel is offering Instagram enthusiasts who have built a following of more than 10,000 people a chance to enjoy one night’s free stay, while the price is $140 for the rest of us.

Coming just months after the launch of the world’s first Twitter-themed hotel in Mallorca, the news is further evidence that photo-sharing is becoming a more important part of the travel experience than ever before.

As 1888 Hotel owner and CEO of the 8Hotels Group Paul Fischman explained: “People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens.”

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