A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind. The PhoCusWright report found that while the overwhelming majority of consumers questioned used social networks to engage with their favourite brands, less than a third had chosen to “follow” or “like” a travel company, suggesting that travel brands are failing to connect with a valuable and influential customer base online.
Over 400 million people worldwide are members of social networks. Does your business have the “likeability” factor? For more information on the report visit PhoCusWright.