Google - You Have To Pay To Get Ahead

Posted on Apr 4th 2012


Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert.  

The findings follow on from a report from the search giant last July that examined the link between organic and paid search results and concluded that search advertising increased traffic by as much as 89%.  

While research from Google advocating the benefits of paid ads might not seem like the most impartial data in the world, the study is food for thought in a marketing industry where SEO has long been held up as the key to winning customer clicks. 

Has you resort invested in Google ads?    

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