Facebook marketing is growing at such overwhelming speeds but it’s still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?, we tried to enlighten you about the difference between a Facebook Groups and Fan Page. Now if you’ve weighed pros and cons and chose a Fan page over Groups, you should, by all means, know how to make the most out of it.
First, make sure that your page can strike a balance between being professional and personable so your prospective hotel guests or clients feel connected to your product and your brand. You can do this to your Fan Page by uploading pictures of you, your employees and your hotel / apartment location. Give prospective guests a view of what goes on behind the scenes by openly introducing your resort because the more they get to know you, the more they’ll trust you and the more they would prefer to stay in your hotel or apartment more than the others.
e.g. Post your favorite spots within the resort and add engaging captions. Take a look at the photo below.
My favorite spot in the resort. Nothing beats an amazing sunset. :)
Next, since you are already on Facebook, why not do a quick search and take a look at the Facebook Pages of other hotels or apartments, most especially the big players. While most have a Facebook presence, few are making the most of its potential. Take a look at what they’re doing and use this to your advantage to make your Fan Page better than your competitors’.
Lastly, allow multiple team members to update the page. You can ask the chef to post updates of the latest dishes your hotel serves or ask concierge to post available services that you can provide for your guests such as airport transfers or city tours. This way, you can increase the frequency of updates and Fan activity on the page. Just make sure that you provide strict guidelines on what topics could be posted and what are not allowed. This approach produce significantly better results than having just one or two Fan Page administrators because prospective guests or Facebook fans like to see that there are lots of activity on a page before they subscribe.